OPENING LATE 2026

Quiet luxury,
made tangible.

LUMEN curates fourteen European heritage houses — Paul & Shark, AMI Paris, Herno, Suitsupply, Massimo Dutti, Aeronautica Militare, A.S. 98, C.P. Company, Gran Sasso, Roy Robson, Takeshy Kurosawa, Guy Laroche, Ben Sherman, Primo Emporio — into a single considered destination.

Explore the collection
14
Heritage Brands
58%
Gross Margin
R 4.6M
Year 1 Revenue
R 300k
Opening Stock

The Brand Universe

Each label was selected for craft integrity, fabric provenance, and price-point fit between R 800 and R 18 400. No fast fashion. No logos screaming for attention.

Paul
Verified ZAR

Paul & Shark

Italy · Heritage Marine
R 7 640 – R 15 530
AMI Paris
Verified ZAR

AMI Paris

France · Parisian Atelier
R 3 100 – R 6 920
Herno
Verified ZAR

Herno

Italy · Outerwear Pioneer
R 11 540 – R 18 410
Suitsupply
Verified ZAR

Suitsupply

Netherlands · Tailored Modern
R 7 530 – R 9 540
Massimo Dutti
Verified ZAR

Massimo Dutti

Spain · Everyday Refinement
R 1 810 – R 4 510
A.S. 98
Verified ZAR

A.S. 98

Italy · Sneaker Atelier
R 4 630
Aeronautica Militare
Verified ZAR

Aeronautica Militare

Italy · Heritage Aviation
R 1 840 – R 11 070
C.P. Company
Verified ZAR

C.P. Company

Italy · Technical Heritage
R 5 410 – R 13 080
Gran Sasso
Verified ZAR

Gran Sasso

Italy · Knit Master
R 3 240 – R 5 330
Roy Robson
Verified ZAR

Roy Robson

Germany · Tailored Heritage
R 6 530 – R 10 580
Takeshy Kurosawa
Verified ZAR

Takeshy Kurosawa

Japan · Quiet Luxury
R 1 640 – R 3 010
Guy Laroche
Verified ZAR

Guy Laroche

France · Parisian Tailoring
R 8 020 – R 15 050
Ben Sherman
Verified ZAR

Ben Sherman

UK · Mod Heritage
R 840 – R 1 720
Primo Emporio
Verified ZAR

Primo Emporio

Italy · Accessible Luxury
R 640 – R 1 740

The Craft

LUMEN stores are intended as galleries, not warehouses. Materials, light, and silence do the selling.

Material Palette · Light · Silence

Considered material palette

Navy lacquered oak, raw brass, limestone-look terrazzo, brushed travertine, and bouclé — drawn from European atelier references rather than regional tropes.

Lighting is 2700K warm throughout, with focused accent on hero products at 120 lux and ambient at 60 lux.

Greenery is curated olive, ficus, and ruscus — Mediterranean restrained.

Navy Oak

Joinery · Floors

Raw Brass

Hardware · Detail

Travertine

Surfaces · Tables

Bouclé

Soft · Lounge

Opening soon

The first LUMEN location will be revealed when lease terms are confirmed. Join the pre-launch list below for early access.

[email protected]